True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media Strategy.

Passing on a group of customers directly to the sales team is an example of an action you can take in which step of implementing behavioral marketing and customer segmentation?

Implement tracking. Analyze and report how people are behaving on your website.​ Use this information to segment your contacts. Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is the drawback to using the last touch attribution model?

This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests). This model makes it difficult to justify your team’s impact on your company’s bottom line. This model lacks the ability to recognize actions that occurred outside a certain window of time. This model ignores potentially influential interactions that […]

How can you ensure your content drives action?

Add a link to your company’s website. Include your company logo. Include a CTA. Add testimonials from customers. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)