True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing.

Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

There Are Many Benefits To Having A Social Media Strategy. Which Answer Is NOT One Of Them?

Social media helps you expand your other marketing efforts. Social media helps you attract buyers. Social media helps you send better emails. Social media is a key driver for word-of-mouth marketing. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You’re on a social media team for a outdoors brand called Appalachia. They’ve decided to revitalize their Pinterest account and see if they can engage customers there. What ways might you bring inbound marketing into the content creation process for this channel? Select all that apply.

Instead of posting repetitive photos of your traditional (but oh-so-comfy) hiking boots, feature ways customers can use your products. Feature stunning photos of sunrise hikes and crackling campfires. Post the same content you post on your Instagram or Facebook accounts. Because that content already resonates with customers on those channels, it will most likely resonate […]