Google Ads Measurement Answers

To evaluate their campaigns, what should marketers do?

Sara TaylorComments Off on To evaluate their campaigns, what should marketers do?
  • They should use lifetime value analysis to examine the impact to brand lift metrics.
  • They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate.
  • They should check whether the result of a specific objective exceeded or fell short of its goal.
  • They should check whether all the budget was used for the campaign or not.

The correct answer is:

  • They should check whether the result of a specific objective exceeded or fell short of its goal.

Related Post
Google Ads Measurement Answers

A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?

Sara Taylor

Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each keyword equally. The first keyword would receive 100% of the credit for the conversion, because the first keyword would be attributed with the conversion. Each keyword would receive credit for how much it contributed to […]
Google Ads Measurement Answers

A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?

Sara Taylor

Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use […]
Google Ads Measurement Answers

Which of the following can be used to describe enhanced conversions for leads?

Sara Taylor

Uses third-party data Requires Google Click Identifier (GCLID) storage Requires customer relationship management (CRM) system modification. Uses hashed, first-party data The correct answer is: Uses hashed, first-party data