Google Ads Measurement Answers

A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

Sara TaylorComments Off on A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
  • The marketer should use conversion value-per-click.
  • The marketer should use conversion rate.
  • The marketer should use conversion value-per-cost.
  • The marketer should use cost-per-conversion.

The correct answer is:

  • The marketer should use conversion rate.

Related Post
Google Ads Measurement Answers

To turn marketing insights into action, what action should you take?

Sara Taylor

You should increase the frequency of underperforming ad creatives. You should increase investment in an underperforming channel. You should focus on the right audience for the message shared in that stage of the buying journey. You should shift budgets from well-performing channels to underperforming channels. The correct answer is: You should focus on the right […]
Google Ads Measurement Answers

If you want event-based data as opposed to session-based data, what platform would you use?

Sara Taylor

You’d use Google Ads Conversion Tracking. You’d use Google Analytics 4. You’d use Google Analytics Classic. You’d use Universal Analytics. The correct answer is: You’d use Google Analytics 4.
Google Ads Measurement Answers

How does the Maximize Conversions bidding strategy work?

Sara Taylor

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on ad spend (ROAS) equal to a desired target. It automatically limits conversions that don’t align with a desired bidding strategy. It’s the safest bidding strategy for all business types to optimize their […]