True or false? Social content is only used during the attract and delight stages of the inbound methodology.

What question can help define your awareness stage?

How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? What criteria do buyers use to evaluate the available offers? Who needs to be involved in the purchasing decision? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Fill in the blank: a conversion path is the method by which you encourage someone to __________.

move down your funnel visit your site from social media spend 30 minutes or more on your website read your well-crafted automated email Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or False? You should have at least 3 buyer personas.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)