A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

What does it mean when ad campaigns are optimized by Google’s AI?

They use AI and machine learning technology to predict what will achieve the best conversion outcomes to optimize bidding, creative, etc. They use basic tasks, then software, to automate those tasks, and the process has all the necessary data. They use rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and […]

How would you describe the target ROAS bidding strategy?

It determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search. It uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids […]

In what way can the power of Google’s AI be beneficial to advertisers?

By replacing the need for analytics solutions By optimizing performance in real time By reducing the volume of search conversions By minimizing marketing insights The correct answer is: By optimizing performance in real time