A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

What’s an example of a campaign that fell short of its target goal?

An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. A display campaign with an expected brand awareness lift of 10% and an actual […]

If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?

You should turn off the ads to stop traffic. You should use more general keywords. You should reduce campaign budgets. You should add more negative keywords. The correct answer is: You should add more negative keywords.

If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model might impact conversion reporting, what report would you use to get that information?

You’d use the conversions report. You’d use the click analysis report. You’d use the attribution report. You’d use the campaigns report. The correct answer is: You’d use the attribution report.