A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

Which of the following is an example of a Smart Bidding strategy?

Manual CPC Enhanced impressions Target CPA Viewable CPM The correct answer is: Target CPA

To describe Google Tag Manager, what two capabilities would you choose? Choose two.

You’d say it can only be used to deploy and modify third-party tags. You’d say it has collaboration and versioning capabilities. You’d say it’s a JavaScript framework that’s used to add Google tags directly to web pages. You’d say it allows you to quickly and easily update tags on your website or mobile app from […]

A marketing manager wants to implement the enhanced cost-per-click (ECPC) bidding strategy. How might their agency describe this strategy?

It might look at ad auctions, then raise a max cost-per-click (CPC) bid. It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid. It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid. It might look at ad auctions, […]