True Or False? A Call-To-Action Must Be A Button.

True Or False? In The Context Of Inbound, Buyer Personas And Ideal Buyer Profiles Are The Same Thing.

True False Download HubSpot Inbound Certification Exam Answers (PDF)

Which of the following is the best way to align a company’s employees around a single purpose?

Defining a culture that encourages employees to focus on fulfilling the company’s purpose Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting Adding the company […]

60% Of A Buyer’s Purchase Decision Has Already Been Made Before Even Talking To A Sales Representative. What Does That Mean For Inbound Sales?

Sales representatives must evolve their selling to keep up with customers’ buying habits. Buyers are more educated, so there’s less work for the sales representatives. Sales representatives need to push and sell harder to convince buyers to make the right decision. Sales representatives should keep this in mind, but this doesn’t change the way the […]