True Or False? A Website Page Should Always Have Three Goals. There Should Be One Primary Goal And Two Secondary Goals.

When It Comes To Goal Setting, What Are Objectives?

Objectives are statements that define the quantitative outcome of your goal. Objectives are statements that define the qualitative outcome of your goal. Objectives are statements you use to benchmark and monitor the progress toward your key result. Objectives are statements you use to benchmark the performance of every individual contributor. Download HubSpot Inbound Certification Exam […]

Which of the following is the best way to align a company’s employees around a single purpose?

Defining a culture that encourages employees to focus on fulfilling the company’s purpose Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting Adding the company […]

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]