True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.

What kinds of information does your marketing team likely need included in a persona?

The number of people represented by that persona that they need to bring to the website each month How the persona finds answers to problems and how they prefer to be communicated with The persona’s first name and email address so that they can be sent personalized marketing emails The size of the target market […]

Imagine You Surveyed 100 Training Attendees. If 10% Were Detractors, 30% Were Passives, And 60% Were Promoters, What Would Your NPS Be?

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True Or False? Buyer Personas Are Effective For All Organization Types.

True False Download HubSpot Inbound Certification Exam Answers (PDF)