To capture a visitor’s information via a form To deliver an offer that a business is promoting To promote an offer on a website page, blog post or email To help nurture leads in order to turn them into customers Download HubSpot Inbound Certification Exam Answers (PDF)
The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]