Google Ads Video Answers

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

Knowledge GlassComments Off on Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?
  • Custom Intent audiences
  • Buy Signal audiences
  • Core Customer audiences
  • Life Events audiences

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

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When the bumper ad was skippable. When consumers viewed a bumper ad three or more times. When the bumper ad was shown on the right frame. When the bumper ad showed for 10 seconds. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

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Unique reach Ad recall Online conversions Purchase intent Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

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Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Front-load the story arc by opening the ad with impact and grabbing their attention. Download Google Ads Video Certification Exam Answers (PDF)