True or false? A mobile-friendly site automatically rearranges content for screen size and improves usability across devices.

Why might a business be able to succeed without relying heavily on paid media?

Paid media is generally less effective than organic reach. Your owned and earned media efforts have proven effective in achieving your marketing objectives. Paid media is effective for reaching broad target audiences, not specific buyer personas. Your owned and earned media efforts eliminate the need for segmentation. The correct answer is: Your owned and earned […]

Which two non-negotiable elements are foundational to social media marketing, regardless of platform changes?

Content creation and follower count Your “why” (goals) and “who” (audience understanding) Posting frequency and trending hashtags Video content and paid advertising The correct answer is: Your “why” (goals) and “who” (audience understanding).

True or false? Offering users only a generic accept button for cookies is considered a best practice for transparency in data consent.

True False The correct answer is: False.