Search Ads 360 Certification

You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

Sara TaylorComments Off on You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?
  • You should use budget bid strategies for clicks.
  • You should use target cost-per-acquisition (tCPA).
  • You should use target return on ad spend (tROAS).
  • You should use budget bid strategies for conversions.

The correct answer is:

  • You should use budget bid strategies for conversions.

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Search Ads 360 Certification

Search Ads 360 can integrate with which of the following Google products?

Sara Taylor

It can integrate with Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query. It can integrate with Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager. It can integrate with Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query. It can […]
Search Ads 360 Certification

Search Ads 360 is a marketing management tool that lets you accomplish which of the following tasks?

Sara Taylor

With Search Ads 360, you can manage, automate, and optimize your search engine marketing campaigns in real time in groups of 20 campaigns at a time. With Search Ads 360, you can budget, purchase, and automate your search campaigns every month in groups of 20 campaigns at a time. With Search Ads 360, you can […]
Search Ads 360 Certification

You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

Sara Taylor

They should use custom formula and custom conversion. They should use custom dimension and custom formula. They should use custom formula and custom labels. They should use custom conversion and custom labels. The correct answer is: They should use custom formula and custom conversion.