You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

• You should use budget bid strategies for clicks.
• You should use target cost-per-acquisition (tCPA).
• You should use target return on ad spend (tROAS).
• You should use budget bid strategies for conversions.

The correct answer is:

• You should use budget bid strategies for conversions.