Search Ads 360 Certification

You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

Sara TaylorComments Off on You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?
  • You should use budget bid strategies for clicks.
  • You should use target cost-per-acquisition (tCPA).
  • You should use target return on ad spend (tROAS).
  • You should use budget bid strategies for conversions.

The correct answer is:

  • You should use budget bid strategies for conversions.

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Search Ads 360 Certification

If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

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