Search Ads 360 Certification

Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

Sara TaylorComments Off on Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
  • Apply budget bid strategies
  • Automate workflows
  • Optimize keyword creations
  • Track performance

The correct answer is:

  • Automate workflows

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Search Ads 360 Certification

Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?

Sara Taylor

You tell them it’s templates. You tell them it’s rules. You tell them it’s bulksheets. You tell them it’s conversions. The correct answer is: You tell them it’s conversions.
Search Ads 360 Certification

If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?

Sara Taylor

You should set up conversion cart data. You should set up budget bid strategy. You should set up data-driven attribution. You should set up Google Ads auction-time bidding. The correct answer is: You should set up budget bid strategy.
Search Ads 360 Certification

What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?

Sara Taylor

Write automated rules Build custom reports Change keywords Create formula columns The correct answer is: Write automated rules