Search Ads 360 Certification

Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

Sara TaylorComments Off on Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
  • Apply budget bid strategies
  • Automate workflows
  • Optimize keyword creations
  • Track performance

The correct answer is:

  • Automate workflows

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Search Ads 360 Certification

What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?

Sara Taylor

You’d use custom formula and custom labels. You’d use custom formula and custom conversion. You’d use custom dimension and custom formula. You’d use custom conversion and custom labels. The correct answer is: You’d use custom formula and custom conversion.
Search Ads 360 Certification

Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

Sara Taylor

Dimension Label Reporting Conversion The correct answer is: Conversion
Search Ads 360 Certification

One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they’re using feed data. Competitive travel prices are a business goal–they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?

Sara Taylor

Highest price for each route Price options for each route Average price for each route Lowest price for each route The correct answer is: Average price for each route