Search Ads 360 Certification

Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?

Sara TaylorComments Off on Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?
  • You tell them that labels can be applied to bid strategies, campaigns, keywords, and ads.
  • You tell them that labels can be applied to ad groups, campaigns, keywords, and ads.
  • You tell them that labels can be applied to ad groups, campaigns, bid strategies, and ads.
  • You tell them that labels can be applied to bid strategies, dimensions, campaigns and ads

The correct answer is:

  • You tell them that labels can be applied to ad groups, campaigns, keywords, and ads.

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Search Ads 360 Certification

If your client is trying to create automated rules in Search Ads 360 for all the campaigns associated with their agency but they can’t see all their campaigns, why might that be?

Sara Taylor

Because all accounts are managed within submanager accounts, and you have submanager account access. Because some accounts are managed within manager accounts, and you have campaign access. Because all accounts are managed within campaigns, and you have campaign-only access. Because some accounts are managed within manager accounts, and you have submanager account access. The correct […]
Search Ads 360 Certification

You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

Sara Taylor

They should use custom formula and custom conversion. They should use custom dimension and custom formula. They should use custom formula and custom labels. They should use custom conversion and custom labels. The correct answer is: They should use custom formula and custom conversion.
Search Ads 360 Certification

Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?

Sara Taylor

You tell them that Search Ads 360 intraday bidding overrides device, location, and bid adjustments, while Google Ads auction-time bidding sets device, location, and bid adjustments. You tell them that Search Ads 360 intraday bidding helps set precise bids for every auction, while Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple search […]