Search Ads 360 Certification

Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?

Sara TaylorComments Off on Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
  • They can use custom dimensions.
  • They can use templates.
  • They can use labels.
  • They can use automated rules.

The correct answer is:

  • They can use automated rules.

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Search Ads 360 Certification

Within Search Ads 360, where should you look to get an overview of campaign performance within a customized date range?

Sara Taylor

You should look in Report Editor. You should look in Insight Card. You should look in Performance Center. You should look in Experience Hub. The correct answer is: You should look in Report Editor.
Search Ads 360 Certification

If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?

Sara Taylor

You’d recommend automated channel groupings. You’d recommend custom channel groupings. You’d recommend multichannel groupings. You’d recommend keyword groupings. The correct answer is: You’d recommend automated channel groupings.
Search Ads 360 Certification

Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

Sara Taylor

Custom metrics Conversion cart data Budget bid strategies Custom variables The correct answer is: Custom metrics