Search Ads 360 Certification

Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?

March 3, 2024Sara TaylorComments Off on Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?

They can use audiences, Performance Center, and recommendations.
They can use settings, campaigns, and Performance Center.
They can use campaigns, audiences, and keywords.
They can use campaigns, ad groups, and keywords

The correct answer is:

They can use campaigns, ad groups, and keywords

Search Ads 360 Certification

Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?

March 3, 2024Sara Taylor

Because there are too many keywords included in the bid strategy. Because the number of clicks and conversions falls below the data requirements. Because the model was created during the bid strategies learning period. Because historical data is transferring to the new model created. The correct answer is: Because the number of clicks and conversions […]

Search Ads 360 Certification

What are three key functionalities of Search Ads 360?

March 2, 2024Sara Taylor

It provides granular insights across an account; uses AI to provide insights into user behavior and identify trends over time to customize campaigns; and has deep integrations across other Google products. It provides granular insights across an account; offers audience-targeting capabilities; and creates, manages, and reports on campaigns, ad groups, and keywords across accounts. It […]

Search Ads 360 Certification