You want to track your search advertising budget and spend. Which report group should you select?

The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.

Image-based ads Shopping cart ads Feed-based ads Facebook ads All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)

Each campaign you create will have its own ___________.

Budget Account Incremental bid Dynamic text Download Bing Ads Accredited Professional Exam Answers (PDF)

Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Targeting Pay-per-click Optimization​ Incremental keyword bidding Download Bing Ads Accredited Professional Exam Answers (PDF)