You want to track your search advertising budget and spend. Which report group should you select?

Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

900% -1000% 1000% -100% Download Bing Ads Accredited Professional Exam Answers (PDF)

How do bid adjustments (modifiers) affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad. They affect the number of times your ad is displayed in a given month. They increase the likelihood that your […]

Best practices for using automated rules include the following: (Select 3)

Use maximum and minimum CPC limits or bid estimates Applying similar rules with different criteria to subsets of your account Use​ all five bidding strategies all of the time Monitor​ performance at least once per week Download Bing Ads Accredited Professional Exam Answers (PDF)