You want to track your search advertising budget and spend. Which report group should you select?

Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

Broad match Phrase match Exact match Negative keyword Download Bing Ads Accredited Professional Exam Answers (PDF)

What is the main benefit of Syndication?

You can expand your reach and get more clicks with a new, high-quality audience. You can reach more customers through a growing network. Microsoft Advertising has controls in place to help keep the quality you expect. CPCs on the Microsoft Advertising syndication partner network are generally lower. All of the above Download Bing Ads Accredited Professional Exam […]

Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Targeting Pay-per-click Optimization​ Incremental keyword bidding Download Bing Ads Accredited Professional Exam Answers (PDF)