True Or False? You Should Revisit Your KPIs Every 18 Months.

What Did Fashion Brand Burberry Do To Revolutionize How Marketers Use Social Media?

Ran a massive Facebook campaign to advertise their brand to fans Developed a highly successful public relations campaign that used social media to share their messages Invited their fans to share photos of their trench coat Began working with a famous influencer to take over their Instagram feed Download HubSpot Social Media Certification Exam Answers […]

What Should You Do To Secure Executive Buy-In If You’re Starting A Social Media Project And Don’t Have A Past Campaign To Use As A Benchmark?

Research the costs of agencies that can do the work. Consider industry research to back up your plan. Position your program as an experiment or pilot. Create a robust PowerPoint with statistics to back up your plan Download HubSpot Social Media Certification Exam Answers (PDF)

What’s The First Step Organizations And Brands Need To Take When Establishing A Social Media Policy?

Educate employees on the importance of having a social media policy for all team members within the organization. Reward the employees who are shining stars and are doing the right things on social media. Research best case studies for brands that are using social media policies effectively. Determine what not to do for social media […]