True or false? You should only include four stages in your customer journey map.

Which of the following is NOT a best practice when creating knowledge base articles?

Use questions as titles Use bullet points Use a casual tone Use screenshots and GIFs The correct answer is: Use a casual tone.

Fill in the blank: You should use NPS instead of customer satisfaction survey when you want to understand __________.

Ease of completing a task Overall satisfaction vs. satisfaction at a particular moment Satisfaction at a particular moment vs. overall satisfaction Impact of a bug or outage The correct answer is: Overall satisfaction vs. satisfaction at a particular moment.

What is an advocate?

Someone who gives you a score of 9 or 10 on your NPS survey Someone who helps you generate more business Someone who gets paid for advertising your brand. An employee on your marketing team The correct answer is: Someone who helps you generate more business.