True Or False? You Should Initially Spend Less Time Promoting Your Content Than You Did Creating It, So You Can Increase Your Content Output.

You’re The Marketing Director For A Global Financial Company. The Holidays Are Approaching And Your Boss Wants To Improve The Company’s Bottom Line By 7%. You Host A Team Meeting Where The Goal Is To Identify Opportunities To Test, Then Assign Tasks To Team Members To Start Implementing Right Away. Is This Approach Correct?

Yes, the entire team is present and participating. Yes, but make sure to assign the test to the appropriate team members. No, ideation and implementation should be done in separate meetings. No, you need approval from your boss before running a series of tests. Download HubSpot Content Marketing Certification Exam Answers (PDF)

What Does An UTM Parameter Help You Identify?

Lifecycle stage Lead attribution Company name Content medium Download HubSpot Content Marketing Certification Exam Answers (PDF)

What Are The Four Stages Of The Inbound Methodology?

Attract, Convert, Close, and Delight Awareness, Consideration, Decision, and Delight Find, Engage, Convert, and Nurture Identify, Connect, Explore, and Advise Download HubSpot Content Marketing Certification Exam Answers (PDF)