True or false? You can collaborate with your team when drafting a blog post in edit mode.

Why is it considered a best practice to include an image or video on a landing page?

Images give visitors a tangible idea of what they’ll receive. Images make landing pages much more visually dynamic. Images can tell complex stories faster than words can. A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

When should you ungate content?

Contextually — ungate content when it makes the most sense for your business. Always — forms are dead. Never — pillar pages are a fad. To gate or ungate is an illusion. Download Hubspot Marketing Software Certification Exam Answers (PDF)

What are three examples of segments that every business should ideally have?

Subscribers, leads, customers Leads, prospects, opted-out customers Subscribers, customers, users Unsubscribers, users, customers Download Hubspot Marketing Software Certification Exam Answers (PDF)