Which parts of your organization can benefit from buyer personas?

How can a lead flow supplement a visitor’s experience?

By interrupting a visitor browsing irrelevant content By providing additional content or value By redirecting users to an interesting offer or asset By collecting information that can help you immediately personalize a visitor’s experience Download Hubspot Marketing Software Certification Exam Answers (PDF)

What’s the difference between a form and a lead flow?

Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]

Your form submission rate tracks:

The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them The total number of submissions divided by the total number of views for the form The total number of times the form has been submitted across all your pages The total number of […]