Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Quotation marks Apostrophes Italics Square brackets Download Google Digital Garage Certification Exam Answers (PDF)

When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

Setting up live streams of the business’s physical shop on their website Publishing a how-to video on their website Producing sale campaign videos Sharing personal vlogs Download Google Digital Garage Certification Exam Answers (PDF)

If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

SEM advertising Social advertising Retargeting Email campaigns Download Google Digital Garage Certification Exam Answers (PDF)