Which of the following is NOT a source found in the sources report?

If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Linear First-touch Last interaction Simple decay The correct answer is: First-touch

True or false? You can include meetings data in your customer journey analytics reports?

True False The correct answer is: True

If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

J-shaped attribution Time-decay attribution U-shaped attribution Last-touch attribution The correct answer is: U-shaped attribution