Which of the following can help a search engine understand what your page is about?

Website hosting servers have their own unique IP address, what does this address consist of?

Numbers and letters Numbers Letters Letters and symbols Download Google Digital Garage Certification Exam Answers (PDF)

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily Download Google Digital Garage Certification Exam Answers (PDF)

What is the term we use to describe how search engines categorise each piece of content?

Listing Crawling Indexing Ranking Download Google Digital Garage Certification Exam Answers (PDF)