Which of the following can help a search engine understand what your page is about?

What Do Website Analytics Allow You To Do?

Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts Interact with customers on your website to increase conversion Predict your users next move based on previous data Download Google Digital Garage Certification Exam Answers (PDF)

Which of these is an important factor in the paid search auction system?

How famous your brand name is How cool your logo is How long your business has been around How relevant your ads are Download Google Digital Garage Certification Exam Answers (PDF)

When it comes to search ads, which description best describes ‘negative keywords’?

Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly Download Google Digital Garage Certification Exam Answers (PDF)