Which of the following can be used to target an audience when using some social media ads?

Which of the following is a benefit of search advertising over display advertising?

Search ads are more likely to be clicked on Search advertising is cheaper than display advertising Search advertising allows ads to be created in multiple formats Search advertising is shown to customers who are searching for your specific terms Download Google Digital Garage Certification Exam Answers (PDF)

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Social media following Bid value Domain authority Average number of visitors to the company’s website Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following will you need to start an email marketing programme?

A collection of email templates A ‘Contact Us’ form A way to collect people’s email addresses A set budget Download Google Digital Garage Certification Exam Answers (PDF)