Which of the following can be used to target an audience when using some social media ads?

What is the first step of display retargeting?

Sourcing keywords Defining your audience Writing content Setting a call to action Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Organic search results The search results page Business directories Display advertising networks Download Google Digital Garage Certification Exam Answers (PDF)

What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors Whether the visitors liked the social campaigns or not Whether a visitor called the store after seeing a social post Whether the visitor clicked on a paid ad or organic listing Download Google Digital Garage Certification Exam Answers (PDF)