Hubspot Digital Marketing Certification

Select all that apply. Which of the following are ways email marketing can indirectly support your SEO strategy?

Sara TaylorComment(0)
  • Improving website engagement metrics like time on page and bounce rate
  • Ensuring the website’s robots.txt file is updated automatically
  • Providing insights for keyword research based on subscriber feedback
  • Generating backlinks from other websites through content promotion

The correct answer is:

  • Improving website engagement metrics like time on page and bounce rate
  • Providing insights for keyword research based on subscriber feedback
  • Generating backlinks from other websites through content promotion

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Hubspot Digital Marketing Certification

Your company uses a CRM to store sensitive customer data. How can you ensure data security and trust?

Sara Taylor

By allowing open access to only company employees By setting access controls to limit data to only authorized users By sharing access credentials widely for team collaboration By storing all data in a single protected file The correct answer is: By setting access controls to limit data to only authorized users.
Hubspot Digital Marketing Certification

You notice that your website’s blog post receives a lot of traffic, but few visitors click through to your product page. What could be a data-driven next step?

Sara Taylor

Increase the number of blog posts on the topics readers care about. Focus your efforts on paid advertising. Add a section in the blog that links your product to the topic readers care about. Remove the blog post to decrease irrelevant traffic. The correct answer is: Add a section in the blog that links your […]
Hubspot Digital Marketing Certification

True or false? Offering users only a generic accept button for cookies is considered a best practice for transparency in data consent.

Sara Taylor

True False The correct answer is: False.