Where do you access reporting, campaigns, and ad groups within Search Ads 360?

Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?

It would be target cost-per-acquisition (tCPA). It would be target return on ad spend (tROAS). It would be to budget bid strategies for clicks. It would be to budget bid strategies for conversions. The correct answer is: It would be to budget bid strategies for conversions.

Within Search Ads 360, where should you look to get an overview of campaign performance within a customized date range?

You should look in Report Editor. You should look in Insight Card. You should look in Performance Center. You should look in Experience Hub. The correct answer is: You should look in Report Editor.

Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?

While Google Ads auction-time bidding sets device, location, and bid adjustments, Search Ads 360 intraday bidding overrides device, location, and bid adjustments. While Google Ads auction-time bidding adjusts bids several times a day, Search Ads 360 intraday bidding optimizes bids in real time. While Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple […]