When using a search engine, what is the name of a word or phrase somebody types to find something online?

When Using Display Advertising, What Could You Include In An Ad To Achieve The Goal Of Driving More Sales?

Promotions and special offers Personalised messages Location specific information Product shots and detailed information Download Google Digital Garage Certification Exam Answers (PDF)

Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

prevent secure increase the chance of decrease the chance of Download Google Digital Garage Certification Exam Answers (PDF)

When making video content for your display ads, what is most important to ensure?

Videos are entertaining, long and include a CTA Videos are relevant, short and include a CTA Videos are relevant, long and include a URL Videos are short, informative and include a phone number Download Google Digital Garage Certification Exam Answers (PDF)