When using a search engine, what is the name of a word or phrase somebody types to find something online?

Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

prevent secure increase the chance of decrease the chance of Download Google Digital Garage Certification Exam Answers (PDF)

What should your search ad have in order to promote more clicks?

A call to action A catchy headline A close-up photo A social media link Download Google Digital Garage Certification Exam Answers (PDF)

If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

Bar chart Pie chart Table Heat map Download Google Digital Garage Certification Exam Answers (PDF)