When using a search engine, what is the name of a word or phrase somebody types to find something online?

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Social media following Bid value Domain authority Average number of visitors to the company’s website Download Google Digital Garage Certification Exam Answers (PDF)

Which of these can Google Search Console help you to do?

It helps you increase your social media following It helps you optimise your Google My Business listing It helps you understand which keywords people are searching for on Google It helps you run A/B tests on your home page Download Google Digital Garage Certification Exam Answers (PDF)

How can you take advantage of video for your product/services without actually making a video?

This isn’t possible Advertise on other people’s videos Use images with a call to action instead Share other people’s videos Download Google Digital Garage Certification Exam Answers (PDF)