When using a search engine, what is the name of a word or phrase somebody types to find something online?

What is an example of product merchandising?

Running an ad for your products Adding a way for customers to filter your products Displaying very specific, featured products on your home page Cross-selling products in the checkout process Download Google Digital Garage Certification Exam Answers (PDF)

When setting up display advertising campaigns, who can you target?

People with specific names People who speak different languages People who already own specific products People with a specific address Download Google Digital Garage Certification Exam Answers (PDF)

What should a business do first, when considering going into a new market?

Hire an agency to translate its website into the local language Open a new office in the capital city Determine its ability to deliver products and review all tax and legal information Invest in major ad campaigns to raise brand awareness Download Google Digital Garage Certification Exam Answers (PDF)