HubSpot Email Marketing Certification

When Sending The Right Email, There Are Three Key Things You’ll Need To Understand: Why You Are Sending That Email, Your Goal, And The Value You’re Delivering To The Person On The Other End Of The Send. This Gives You The Foundation To __________.

  • set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating
  • set the right template for your emails to send the most contextual message to the appropriate segments
  • set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value
  • set the right foundations to send your transactional emails at the right time

Download HubSpot Email Marketing Certification Exam Answers (PDF)