Google Digital Garage Certification

When Ranking Websites On Search Engine Results Pages, Which Element Of A Website Do Search Engines Value The Most?

Knowledge GlassComments Off on When Ranking Websites On Search Engine Results Pages, Which Element Of A Website Do Search Engines Value The Most?
  • How long the content on the page is
  • If you mention keywords over 50 times in a short piece of content
  • Unique, engaging, relevant content
  • Where you are in the world when adding content to your site

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Google Digital Garage Certification

When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?

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It can enable you to offer discounts that compete directly with your competitors’ pricing It can identify how your offering is different in comparison to your competitors It can give you deeper insight into the market and their approach It can reveal which additional regions you could be operating in so that you can grow […]
Google Digital Garage Certification

When looking to expand your business internationally on social media, what should you do first?

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Treat all social media channels the same Use popular phrases and memes for that area Analyse platforms popular in that area Not advertise at all, as other countries don’t like social advertising Download Google Digital Garage Certification Exam Answers (PDF)
Google Digital Garage Certification

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

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Quotation marks Apostrophes Italics Square brackets Download Google Digital Garage Certification Exam Answers (PDF)