Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?

Research competitors Create a listing Create an ad Post a link Download Google Digital Garage Certification Exam Answers (PDF)

How can you improve a business’s visibility to people located near you geographically?

Translate your website into at least two more languages Offer free phone support during business hours Ensure you have good analytics on your website Make sure your phone number, address and business hours are easy to find Download Google Digital Garage Certification Exam Answers (PDF)

What can using video as part of your online presence help you create?

Content that will go viral A channel to engage with customers A variety of different brand perceptions An online following and fanbase Download Google Digital Garage Certification Exam Answers (PDF)