Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

Which three pieces of information are essential to include first in your local directory listing?

Business address, website, telephone numbers Business name, business address, telephone numbers Website, telephone numbers, email address Business name, email address, website Download Google Digital Garage Certification Exam Answers (PDF)

What’s the biggest challenge for most businesses when going online?

Planning a budget Developing a plan Optimising a website Defining a customer base Download Google Digital Garage Certification Exam Answers (PDF)

When using search engine marketing, where can your ads appear?

Only on search engines Only on websites On search engines and websites On websites and social media Download Google Digital Garage Certification Exam Answers (PDF)