Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

What’s The First Step In The Search Engine Optimisation Process For Your Website?

Off-site optimisation Keyword research Writing fresh content Setting an ad budget Download Google Digital Garage Certification Exam Answers (PDF)

What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

Second-party payment processing Third-party payment processing External payment processing Internal payment processing Download Google Digital Garage Certification Exam Answers (PDF)

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Pay people to link back to your site Write some great content they will find useful Ensure your staff link back to your site Link to them first, regardless of whether they have anything interesting on their site Download Google Digital Garage Certification Exam Answers (PDF)