Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

What can using video as part of your online presence help you create?

Content that will go viral A channel to engage with customers A variety of different brand perceptions An online following and fanbase Download Google Digital Garage Certification Exam Answers (PDF)

When Looking To Promote Your Products And Services Locally, What Are The Benefits Of Using Search Engine Ads?

Everyone uses search engines You can target ads to a specific geographic area You can target ads to specific genders Search ads are cheaper than display adverts Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a good way to get other websites to link to your site?

Keep linking to them until they link to you Send them emails until they link to you Building relationships with similar sites Use as many relevant keywords on the page you’d like them to link to Download Google Digital Garage Certification Exam Answers (PDF)