Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

What Is The Most Important Thing To Consider When Optimising A Search Engine Marketing Campaign?

Increasing the bid for the keywords you are targeting Increasing the relevance of the keywords, ads, and landing page Adding lots of keywords to the campaign to get more traffic Continually changing the ad copy Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: The ads on search engines are usually made up of ________.

Audio Video Text Images Download Google Digital Garage Certification Exam Answers (PDF)

What is the first step in creating an online business strategy?

Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the strategy Download Google Digital Garage Certification Exam Answers (PDF)