Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

It will help the ad stand out and encourage people to click it It will guarantee the ad appears at the top of the search results It will increase the amount of users across your entire website It can increase the quality score of your ad Download Google Digital Garage Certification Exam Answers (PDF)

Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?

Internet Position Internet Placement Internet Privatisation Internet Protocol Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Organic search results The search results page Business directories Display advertising networks Download Google Digital Garage Certification Exam Answers (PDF)