When creating video marketing content on a budget, what is the first thing you should consider doing?

The increased use of the Internet presents a lot of potential for which types of businesses?

All businesses Small business owners International businesses Local businesses Download Google Digital Garage Certification Exam Answers (PDF)

“Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.” What Is This A Best Practice Example Of?

Writing engaging online copy Keeping the target audience in mind Understanding the user journey Being consistent in your approach to copy Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

Try a different search engine Tweak the ad’s copy and analyse the results Hire a professional ad agency Delete the ad and try again Download Google Digital Garage Certification Exam Answers (PDF)