When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

Which of the following is the easiest way for visitors to learn about a business while visiting a website?

Getting a free ‘taster’ of one of your products when they sign up to receive emails Listening to an audio file that auto plays whenever someone visits your site Browsing your product pages and reviewing the Frequently Asked Questions page Reading the terms and conditions for your products on your site Download Google Digital Garage […]

What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors Whether the visitors liked the social campaigns or not Whether a visitor called the store after seeing a social post Whether the visitor clicked on a paid ad or organic listing Download Google Digital Garage Certification Exam Answers (PDF)

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Marketing channels Demographics Audience segmentation Group dynamics Download Google Digital Garage Certification Exam Answers (PDF)