When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

Which of the following will you need to start an email marketing programme?

A collection of email templates A ‘Contact Us’ form A way to collect people’s email addresses A set budget Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact Match Random Match Direct match Close match Download Google Digital Garage Certification Exam Answers (PDF)

Which tool helps you measure the success of your website?

Keyword Planner Ad Gallery Ad Preview Tool Analytics Download Google Digital Garage Certification Exam Answers (PDF)