When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords Download Google Digital Garage Certification Exam Answers (PDF)

What Is The Most Important Thing To Consider When Optimising A Search Engine Marketing Campaign?

Increasing the bid for the keywords you are targeting Increasing the relevance of the keywords, ads, and landing page Adding lots of keywords to the campaign to get more traffic Continually changing the ad copy Download Google Digital Garage Certification Exam Answers (PDF)

When Trying To Promote Your Business Locally, What Three Key Bits Of Information Should Be Present In Your Directory Listing?

Business name, address, phone number Personal name, business name, postcode Name, PO box, freephone number Business name, CEO, company registration number Download Google Digital Garage Certification Exam Answers (PDF)