What would be beneficial to include on a product description page?

With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?

Site speed and usability Keywords and metadata Image size and navigation Site speed and visual appearance Download Google Digital Garage Certification Exam Answers (PDF)

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Marketing channels Demographics Audience segmentation Group dynamics Download Google Digital Garage Certification Exam Answers (PDF)

When advertising using Search Engine Marketing (SEM), you only pay…

when your ad appears within the search results when a conversion happens on your website when your ad is clicked by someone when someone stays on your website for more than 2 minutes Download Google Digital Garage Certification Exam Answers (PDF)