Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and segment your audiences Download Google Digital Garage Certification Exam Answers (PDF)
Compare follower numbers across platforms Use online analytics tools to measure engagement See what competitor businesses are using Ask friends and family which platforms they use Download Google Digital Garage Certification Exam Answers (PDF)
Everyone uses search engines You can target ads to a specific geographic area You can target ads to specific genders Search ads are cheaper than display adverts Download Google Digital Garage Certification Exam Answers (PDF)