What tools should you consider to help streamline your content creation process? Select all that apply.

Why should you create a negative persona?

To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What question can help define your awareness stage?

How do buyers perceive the pros and cons of each solution? What symptoms are your buyers experiencing? What criteria do buyers use to evaluate the available offers? Who needs to be involved in the purchasing decision? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false? It’s appropriate to offer monetary incentives for buyer persona interviews.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)