What report indicates where users start or exit the conversion funnel?

What report shows the percentage of traffic that previously visited a website?

All traffic > Referrals report Behavior > New vs returning report Behavior > Frequency and Recency report Interests > Affinity categories report Download Google Analytics Individual Certification Exam Answers (PDF)

What model represents the hierarchical structure of a Google Analytics account?

Account > View > Property Property > Account > View Account > Property > View View > Account > Property Download Google Analytics Individual Certification Exam Answers (PDF)

Filters cannot perform what action on collected data?

Convert dynamic page URLs to readable text strings Exclude traffic from particular IP addresses Include shopping preferences Include data from specific subdomains Download Google Analytics Individual Certification Exam Answers (PDF)