What report indicates where users start or exit the conversion funnel?

Which user characteristic may NOT be used to change keyword bids in AdWords?

 time of day  device  location  ad preference Download Google Analytics Individual Certification Exam Answers (PDF)

What scope applies to Custom Metrics?

User Hit Session Customer Download Google Analytics Individual Certification Exam Answers (PDF)

What is not a benefit of using segments to analyze data?

Isolate and analyze specific conversion paths using conversion segments Permanently modify the data in a view Compare behavior metrics for groups of users like Converters vs non Converters Analyze users by single or multi-session conditions Download Google Analytics Individual Certification Exam Answers (PDF)