What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Segments will not allow you to do what?

Isolate and analyze data Build custom Remarketing lists Create subsets of sessions or users Permanently alter data Download Google Analytics Individual Certification Exam Answers (PDF)

What scope applies to Custom Metrics?

User Hit Session Customer Download Google Analytics Individual Certification Exam Answers (PDF)

To recognize users across different devices, what is required for User ID?

Google Tag Manager A new Analytics account for reporting All of the above Sign-in that generates and sets unique IDs Download Google Analytics Individual Certification Exam Answers (PDF)