What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Second-to-last-click attribution Assisted conversion Primary conversion Secondary conversion Download Google Analytics Individual Certification Exam Answers (PDF)

What channel is not included in the default Channels report?

Device Organic Search Direct Display Download Google Analytics Individual Certification Exam Answers (PDF)

What campaign parameter is not available by default in Google Analytics?

utm_source utm_medium utm_adgroup utm_content Download Google Analytics Individual Certification Exam Answers (PDF)