What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

What report shows a visual representation of user interactions on a website?

Behavior Flow report Treemaps report Content Drilldown report Landing Pages report Download Google Analytics Individual Certification Exam Answers (PDF)

What feature is required to track customer search terms on a website?

Site Search Data Import Enhanced Ecommerce Search filters Download Google Analytics Individual Certification Exam Answers (PDF)

Custom Dimensions can be used as what?

Secondary dimensions in Custom Reports Primary dimensions in Custom Reports Secondary dimensions in Standard reports All of the above Download Google Analytics Individual Certification Exam Answers (PDF)