When a visitor comes from your paid search advertising campaigns — like from your Google Ads When a visitor comes from advertising campaigns made on social media websites or apps (like TikTok, LinkedIn, or Instagram) When a visitor comes from any agency partner you’ve hired or consulted with historically When a visitor has a paid […]
the use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices an online advertising method in which marketers place ads on search engine results pages (SERPs) a code that gets generated and stored on a website visitor’s computer when they visit your site the rule, […]
Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]