What is the best question to ask yourself when considering how to create a positive landing page experience?

What is an example of layering remarketing with audience exclusions?

Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it Banking advertisers: Show my ad to users who have (-) not logged in as a current customer Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days […]

How do bid adjustments (modifiers) affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad. They affect the number of times your ad is displayed in a given month. They increase the likelihood that your […]

What do you call words or phrases that trigger ads when they match a customer’s search query?

Keywords Targeting criteria Ad group None of the above Download Bing Ads Accredited Professional Exam Answers (PDF)