What is the best question to ask yourself when considering how to create a positive landing page experience?

With pay-per-click search advertising, when are you charged?

Each time your ad is displayed on the search results page. Each time a customer makes a purchase from your website. When your ad goes live. Each time a customer clicks your ad. Download Bing Ads Accredited Professional Exam Answers (PDF)

Universal Event Tracking (UET) is a mechanism for advertisers to do what?

Determine your campaign conversion goals. Use a UET Tag Helper to reach your ROI goals. Report user activity on their websites to Microsoft Advertising None of the above Download Bing Ads Accredited Professional Exam Answers (PDF)

Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

Expected click-through rate Ad relevance Landing page experience All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)