What feature is required to track customer search terms on a website?

What is a “metric” in Google Analytics?

 The numbers in a data set often paired with dimensions.  A segment of data separated out in a report for comparison.  A dimension that can help you analyze site performance.  The dates in your date range. Download Google Analytics Individual Certification Exam Answers (PDF)

What report shows the percent of site traffic that visited previously?

Referrals report Frequency & Recency report New vs Returning report Sales Performance report Download Google Analytics Individual Certification Exam Answers (PDF)

What report indicates the last page users viewed before leaving a website?

All Pages report Landing Pages report Pages report Exit Pages report Download Google Analytics Individual Certification Exam Answers (PDF)