- Analyze a website conversion funnel
- Compare goal conversions and measure changes to a website
- Track real-time business revenue
- Track actual revenue from conversions
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Custom Dimensions can be used as what?
Secondary dimensions in Custom Reports Primary dimensions in Custom Reports Secondary dimensions in Standard reports All of the above Download Google Analytics Individual Certification Exam Answers (PDF)
What report provides data on how specific sections of a website performed?
Top Events report Frequency and Recency report Location report Content Drilldown report Download Google Analytics Individual Certification Exam Answers (PDF)
What is the “Bounce Rate” in Google Analytics?
Percentage of sessions in which a user exits from a homepage Percentage of total site exits Percentage of visits when a user landed on a website and exited without any interactions Number of times users returned to a website in a given time period Download Google Analytics Individual Certification Exam Answers (PDF)