What criteria cannot be used to create a Custom Segment?

What model represents the hierarchical structure of a Google Analytics account?

Account > View > Property Property > Account > View Account > Property > View View > Account > Property Download Google Analytics Individual Certification Exam Answers (PDF)

What is a “dimension” in Google Analytics?

A comparison of data between two date ranges. The total amount of revenue a business has made in a given date range. An attribute of a data set that can be organized for better analysis. A report that offers information about your audience. Download Google Analytics Individual Certification Exam Answers (PDF)

What is a “metric” in Google Analytics?

 The numbers in a data set often paired with dimensions.  A segment of data separated out in a report for comparison.  A dimension that can help you analyze site performance.  The dates in your date range. Download Google Analytics Individual Certification Exam Answers (PDF)