The website launch often falls behind schedule and runs over budget. Most decisions about the website are based on assumptions and are from the company’s point of view. Poor results happen because there are minimal improvements made after the launch. A and B A and C A, B, and C Download HubSpot Growth-Driven Design Certification […]
If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the first place. The value focus area should be implemented immediately after launching the new website to ensure the business is capturing as many leads as […]
User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan step of the continuous improvement stage. User research is primarily done when first kicking off a new GDD engagement to better understand your audience. User research is primarily done during the launch pad stage when […]