Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build. Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of […]
The website performance roadmap The stakeholder mapping document The journey map Fundamental assumptions Download HubSpot Growth-Driven Design Certification Exam Answers (PDF)
“Jobs to Be Done is a framework that helps us understand the progress our customers are trying to make, which they are “hiring” our product or service to help with.” “Each page on the website has a specific job. Jobs to Be Done is a framework that helps our team while wireframing to ensure the […]