Google Digital Garage Certification

What are the benefits of using social media when looking to advertise your business locally?

Knowledge GlassComments Off on What are the benefits of using social media when looking to advertise your business locally?
  • People trust local businesses on social media
  • You can target ads to a specific local audience
  • You can make video ads promoting the area
  • People use social media more than they use search engines

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Google Digital Garage Certification

Search engine marketing can also be called what?

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Pay-per-click advertising Organic advertising Search box marketing One-click advertising Download Google Digital Garage Certification Exam Answers (PDF)
Google Digital Garage Certification

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

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Marketing channels Demographics Audience segmentation Group dynamics Download Google Digital Garage Certification Exam Answers (PDF)
Google Digital Garage Certification

When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

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Setting up live streams of the business’s physical shop on their website Publishing a how-to video on their website Producing sale campaign videos Sharing personal vlogs Download Google Digital Garage Certification Exam Answers (PDF)