Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?

Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

prioritise highlight hide promote Download Google Digital Garage Certification Exam Answers (PDF)

What Is The Most Important Thing To Consider When Optimising A Search Engine Marketing Campaign?

Increasing the bid for the keywords you are targeting Increasing the relevance of the keywords, ads, and landing page Adding lots of keywords to the campaign to get more traffic Continually changing the ad copy Download Google Digital Garage Certification Exam Answers (PDF)

Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

prevent secure increase the chance of decrease the chance of Download Google Digital Garage Certification Exam Answers (PDF)